The hardest part of branding a gallery is finding the balance between representing the space while not overshadowing the work being exhibited. For The Canzani Gallery of Contemporary Art, we decided to go with a monochromatic logo that instead created a brand through structure. The gallery is housed in the Columbus College of Art & Design Canzani Center. The building has numerous walls of gridded glass that reach three stories high and inspired the compartmentalized sequencing to the brand. Look at the whole project here.