This past week I sat down and really hammered out my intent for my thesis exhibit. Through the process I have learned that I get very excited about sharing information. This basically translates to the fact that I like to know a little about a lot of things, and although I don't drink Snapple (more of a warm Earl Grey girl personally), I love how you can enjoy a product while learning something interesting. But there is a science to the facts, or as this parody suggests: a very important process. As I gather stories for the exhibit, this video has very comically reminded me to make sure that I don't settle for tales that are boring, too long, overly subjective or of common knowledge. Being appropriate yet interesting with my copywriting will be of the upmost importance with the success of my thesis.
This brings me around to my deliverables. Metaphorically, the "products" for my exhibit will be a brief leaflet, custom postcard and a potential screenprinted t-shirt (all obviously inspired by airmail). My "Snapple Facts" will be the actual exhibit information and the display of it. I will be thinking about how I can shock and delight with the setup of the information in order to persuade people to actually read it. Because as we all know, you can't force someone to read, you entice them. And a really cool example of understanding this technique comes from none other than our favorite design agency: Pentagram. For an exhibit about The Power of Maps, Pentagram used the "significance of maps as instruments of communication, persuasion and control for the Smithsonian Institution’s National Museum of Design." But they did it in a way that used the natural fold on maps to be used as a display design element, which is awesome.
This coming week I will continue to search for inspiration on how exhibition design can be more than simply straight walls as well as start compiling the information I want to include in the exhibit. This will include pilot names, places, plane routes, what went wrong, right, and left. This is going to be an ongoing adventure but in the mean time, the best idea is to start committing stories to paper and going from there. With a history as rich as airmail's, I know I will have a lot of good material to choose from!