AN EXHIBITION: THE PRINTER'S TERMS

Rudolf Hostettler and Jan Tschichold's The Printer's Terms lists 1,361 common printer’s phrases as a dictionary/glossary meant for everyday use in a typographic workshop. Words are displayed in five languages: English, German, French, Italian and Dutch. With these variables I used 5 spreads to evolve on the display of the same exact phrases and explore how added variables (different type families/sizes, colors and shapes) could be handled in a thoughtful manner.

The concept of the book focuses on the em quad: the block of square metal that a cast letter would sit on in letterpress. Throughout the book the em quad evolves and combines with rules to create patterns that equally reflect the changes in the text positions. The poster is hand screen printed with metallic gold and black ink.

Promotional Video Filmed & Edited by Alexa G. Sison at Igloo Letterpress