EY exists to build a better working world, helping to create long-term value for clients, people and society, and to build trust in the capital markets. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.
Context
EY had a wealth of data after surveying a representative sample of 1,509 members of Gen Z from across the United States to learn about their behaviors and motivations. What they didn't have was a clear vision of how to communicate the insights from this data in an emotive and engaging story that would represent a dynamic generation to the employers fighting for their love and affection. That's where my team came in.
Explore the Insight Report on ey.com
