Modern investment advisors focused on contemporary financial management and planning.
Context
Providing exclusive access to personalized wealth management consultation, SWS Partners serves the complex needs of a select group of uniquely wealthy individuals and institutions by shaping their financial future through inspired investing. With their continued growth of next gen clients, SWS sought to evolve their brand to mirror their modern and dynamic philosophy to investing.
Taking a boutique approach to the brand, I developed a concept that hit on SWS's core philosophy—working with the most observant and curious clients in order to cross-pollinate perspectives and reach more impressive outcomes—while appearing exclusive with a limited, dark color story and typefaces that evoke a combo of funk and function.
Taking a boutique approach to the brand, I developed a concept that hit on SWS's core philosophy—working with the most observant and curious clients in order to cross-pollinate perspectives and reach more impressive outcomes—while appearing exclusive with a limited, dark color story and typefaces that evoke a combo of funk and function.
