L'oven Fresh is a current brand at Aldi's that provides customers with a variety of baked goods, including sandwich bread, specialty breads and desert bakery. So what's the problem? Although the products that L'oven provides Aldi with are of good quality, the brand itself lacks any successful marketing approach that promotes the goods in a cohesive and memorable way to new customers. By creating an updated logo and packaging that exhibit a fun, energetic voice to capture the attention of children and adults we focused on making bread relevant and fresh.

Created in Collaboration with John Steimle
Featured project on The Dieline and Packaging of the World

This video is a part of the relaunch project of L'oven Fresh, a brand of baked goods carried at Aldi. ***This video is done as a class project for Columbus College of Art and Design and will not be used for commercial use*** Music Credit: Sunshine Upon Me by Judson Lee Music