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Epcon Franchising Digital Brand

A laptop with a website homepage design sits on top of a cement block like a first place winner
Services
Workshop Facilitation
Content Strategy
Brand Strategy & Positioning
Copywriting
Responsive Website Design
Engineering Management
Client
Epcon Franchising
Industry
Real Estate & Home Building
Epcon Franchising believes that great home design can improve lives and create stronger communities.

Context

Epcon Franchising exists to support building professionals and investors with their network of experts and data-backed products. They needed a best-in-class digital design and user experience that communicated their value and led to an increase in qualified sales conversions.

We stepped in to evolve their brand and build a website that positions Epcon as a trusted, credible industry leader at the forefront of homebuilding for the 55+ community.
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Explore the Website

Designing a Path to Conversion

A key goal of the Epcon website was to inspire action and increase the number of conversions of qualified leads by establishing a seamless UX journey.

Delving into Google Analytics and studying the common user paths allowed us to design an updated information architecture, content structure, and streamlined contact form strategy to meet the goals of Epcon’s audiences with less friction.
A data visualization of where users submit forms on a websiteA iphone displaying a mobile website design lays on a cement surface with harsh shadows

Setting a Vision

Anyone can have an idea, but it takes a leader to have a vision—to make a plan for a better future and then have the imagination, investment and wisdom to make it happen.
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Epcon Franchising has had a clear vision over the past three decades, leveraging great home design to improve lives and create stronger communities. We’ve developed a proven blueprint and assembled a network of experts to support builders who aspire to be the best in their market; who want to accelerate growth while making a personal impact in the lives of active adults.

This is the Epcon vision and the Epcon way.
A collection of brand elements used on a design project including: color styles, typeface, and icons
A construction helmet on a blue background

Building a Solid
Visual Foundation

As a supporting design element, we infused a blueprint and construction visual language of dashed line work and material patterns throughout the website.

These subtle elements draw the user’s eye to important pieces of information and reinforce the value of Epcon through their relation to construction and being a solid foundation for builders and investors alike.
A website is displayed on an ipad that is laying on a concrete surface with a harsh shadow on it
A homepage design for a real estate franchise
8 spreads of a brand guidelines book are displayed on a white surface to show the different ways to apply the brand

Work done while at ZoCo Design with Shane Richardson & Sara Riedel

A courageous Gen Z girl stands with her fist in the air